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Capay Hills Orchard
Website Redesign
Logo & Branding
Project Background
Amber Book Cafe - designed their logo and branding and created event app. Cafe theme is inspired with work and inventions of Nikola Tesla. It is a common place for people who have interest to exchange ideas about his technology.
While working on designing the logo my focus was to combine a book and a coffee mug to create a logo, and added an electric circuit pattern to add the hint of technology in my design.
Role Visual Design & UX Design
Tools Adobe Illustrator, InDesign, Photoshop
Goal Create a new company branding and event app
Design Process
For the design process for this brand I wanted to express the keywords that represent this brand like Nikola Tesla, technology, science lovers, coffee lovers and of course book lovers.
Having a background story helped me to create a mood board and initial sketches for the logo and corporate identity and branding.
Logo Process
The logo of Amber café stands and represents our technology and innovation around Silicon Valley. I wanted to keep the logo simple and minimalistic- a book and a coffee mug handle to represent the brand was my focus.
Final Logo
I used warm-toned colors inspired by colors of coffee beans and most important color of Amber as the name of the cafe suggests.
Font used is Bayno and Brush Script
Branding & Corporate Identity
Conclusion
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